Laurel Forbes
UI/UX & Product Desiger
My name is Laurel Forbes. I am a digital designer living in Ontario, Canada with experience creating complete end to end digital solutions. I enjoy process of getting to know the unique prospective of users and solving problems by creating functional, valuable, enjoyable and accessible digital solutions.
Interface Design
Design interfaces which are visually appealing, intuitive, responsive, and consistent, providing engaging experience across all devices
Empathize & Understand
Research users’ goals, pain points, and behaviours through various methods such as interview, surveys, persona, and user test.
User-Centric
Prioritize the needs, preferences, and behaviours of the end-users throughout the design process, ensuring that their experiences guide and shape solutions that are effective.
WCAG Accessibility
Incorporate WCAG (Web Content Accessibility Guidelines) compliance standards into all design solutions to ensure accessibility for individuals of all abilities.
Selected Work
Designware product design
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Federation of students (Feds)
Waterloo undergraduate student association
Bonus Creative Collateral
Crafting Exceptional Digital Experiences Across All Platforms
My goal is to craft exceptional digital experiences across all platforms. In today's digitally driven world, having a strong online presence is paramount for businesses to connect and build trust with the target audience effectively. I value the importance of delivering seamless and engaging experiences that leave a lasting impression.
By first empathizing with users and gaining a deep understanding of their desires, goals, pain points, and behaviours, I’m able to ideate creative, data-driven solutions that address their needs—ultimately crafting high-quality, inclusive digital experiences that are usable by all.
By first empathizing with users and gaining a deep understanding of their desires, goals, pain points, and behaviours, I’m able to ideate creative, data-driven solutions that address their needs—ultimately crafting high-quality, inclusive digital experiences that are usable by all.
“I love the work you do. Nice job.”
Dave McDougall - Director of Student Engagement Services, Campus Life, Federation of Students/WUSA
“Your expertise and dedication have made a significant impact, and the site looks fantastic and is user friendly. Again, thank you for taking the time, being flexible and for always being willing to help out.”
Andrea Miller - Senior Managing Consultant, Business Strategy Consulting, Kyndryl